Bish Muir Marketing

It is a very common fault of leaders, particularly those who feel slightly insecure in their role, to assume that they should have all the answers. But in truth, strength in leadership comes with a level of humility: respect for your peers and an understanding that the sum of the whole is greater than the individual parts.  If you trust your recruitment process, then the answers will be there, among your team members. 

Beware the 'gaslighter'!

Sadly, I have witnessed a breakdown in trust where a 'leader' assumed all control, made misguided and ego-driven assumptions about the right direction for the business, dismissing any industry-led reporting or advice from the very people they had hired to do provide that knowledge. The result? A downhill spiral not only in the business as a whole but also in the trust within the team, some of whom were subjected to what is now termed 'gaslighting': the practice of psychologically manipulating someone into questioning the validity of their own thought process and knowledge.

You don't need to know it all 

Good leaders recognise the individual strengths of their team.  You don't necessarily need to know everything but collaboration and a respect for what your team are working on will complete the circle.  If I employ a Digital Marketing Manager, I expect them, not me, to offer up the best solution for how we reach our target market, through which digital platforms and how to measure the success of that.   As a leader, I then decide how and when I use that intel. There is a quote that says, "A person who feels appreciated will always do more than what is expected."  If I start trying to tell my Digital Marketing Manager how to do their job, they feel undermined and deflated and are unlikely to be productive.  Why should they bother if I'm going to come up with my own strategy anyway?

Boost the endorphins and you boost productivity

Demonstrating to your team that you not only trust, but rely, on their judgement and input, in their particular area of expertise, will boost their morale, raise their energy levels and lead to greater productivity.

Want to find out how you can increase productivity in your team?

Contact me to findout how I can help you galvanise your team through enhanced leadership techniques.