At a time when independent schools are under threat more than at any other time in their (often many hundreds of years) history, schools need to rethink their marketing strategies.
It is a very common fault of leaders, particularly those who feel slightly insecure in their role, to assume that they should have all the answers.
How many times have Marketing Managers sat in an SLT or Executive Team meeting and had to listen to fellow attendees spout off a shopping list of outlandish, unsolicited and untested ideas on what 'we' should be doing in marketing? How many times have you rolled your eyes (inwardly) and made a conscious note to add them to the 'not on your nelly' list.
The first thing I always tell those who are embarking on the Good Ship Marketing, is know your audience and then answer the question, “What’s in it for me?”. Or, in the words of @SimonSinek, “Don’t start with the what, start with the why”.
Humans are pack animals, we thrive off other people's positivity. If you have a 'drain' in the office, they will literally suck the life out of you, your team, your creativity and your productivity.
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